Bringing
Better to Light

Better starts here — and it starts with us. 

OUR JOURNEY

Today marks an exciting moment in Curvo's journey. As we grow and evolve, we're bringing greater clarity to who we are and where we re headed. Our refreshed brand reflects the impact we have every day helping healthcare organizations make smarter decisions, uncover meaningful insights and drive better patient outcomes.

Our internal mantra, Bringing Better to Light, captures the role each of us plays. Through our data, technology and expertise, we illuminate opportunities others can't. And as we share our story with the market, our promise is simple: Better Starts Here.

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THE PURPOSE

This page is your hub for everything you need to bring the new Curvo brand to life from messaging and brand guidelines to updated sales and marketing materials. Explore the resources, get familiar with our new vision, mission and values, and join us in shaping what comes next. Because better doesn't just start with our platform.

It starts with our people.

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The Principles
that Guide Our Business

OUR VISION

To be a trusted source of truth for healthcare’s purchasing ecosystem — transforming the supply chain into common ground to deliver uncommon value for all.

OUR MISSION

To combine unbiased, transparent data, flexible technology and expert services into one platform that enables healthcare to realize fully integrated clinical supply chains that drive better care for lower costs.

Our
Values

Be
curious

Seek to understand before being understood — learning continuously to create better ideas and solutions for customers, partners and each other.

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Own the
outcome

Embrace successes and setbacks alike — following through with integrity and urgency to turn challenges into progress.

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Prioritize
people

Approach every engagement with compassion and empathy — because the work we do changes lives beyond the balance sheet.

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Resources

Download these resources to help you confidently use and represent the new brand.
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Slide Deck

Use this template to create all future slide decks
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Weekly Slide Template

Slide template for our weekly team meetings
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Letterhead

Use this Google Doc as a basis for all of your public-facing documents
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Email Signature

Copy and paste this HTML to create your new signature
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Logos

Explore the variations of our new logos
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2-Pagers

Take a look at these rebranded and updated product 2-pagers
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LinkedIn & Teams Images

Update your LinkedIn cover image and Teams background
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Brand Guidelines

View our brand guidelines, including our new color palette

Questions about the new Curvo?
We're here to help.

GET BRAND SUPPORT